Cathleen Madrona

I like helping people use the power of technology to unlock boundaries and amplify their creativity. My curiosity about how and why things work the way they do also applies to the challenge of understanding people's "why" across cultures. This curiosity has taken me across industries and continents — from fashion public relations in Los Angeles, to hospitality marketing in Thailand, and to discovering the excitement that comes from helping consumers of technical products do their best work here in Atlanta.

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Work Experience

Apr 2019 — Aug 2019

Atlanta, GA

In this dual role, I worked closely with the team to implement and optimize our clients’ digital strategies. I managed client relationships and strategic plan for projects to ensure timely updates, monitoring and adapting as needed.

- Managed 6 client relationships and strategic planning for projects to ensure timely updates, monitoring and adapting as needed.

- Worked closely with the Marketing Director to implement and optimize digital marketing strategies, tactics and deliverables.

- Managed 3 website launch and branding projects from concept to post-launch quality assurance.

- Supported clients on managing technical marketing tools like Wordpress, Pardot (for email marketing), Kevy, Shopify, Mailchimp, and Landing Lion. 

Oct 2017 — Feb 2019

Atlanta, GA

MAKESWIFT (LANDING LION) - Marketing Manager

As the first full-time marketing hire, I developed a strong understanding of customer challenges and needs by serving as the first point of contact for platform support. With this knowledge, I created content and distributed them through digital channels.

- Served as dedicated point of contact for technical support; worked closely with the company’s CTO and engineering product teams to prioritize and resolve technical issues for customers.

- Responsible for translating customer feedback into product marketing content and product strategy.

- Maintained and contributed to the company’s support documentation to empower landing page builders to do their best work.

- Conducted in-person and video onboarding and training sessions for key accounts.

Mar 2017 — Oct 2017

Atlanta, GA

GENERAL ASSEMBLY - Student Experience Lead

As the first point of contact for student concerns, I was responsible for student and course operations support. My goal was to consistently drive a positive experience for all incoming students. 

- Mediated conflict and diffused challenging situations as a point of escalation for any student and customer issues.

- Supported students with class launches by leading student orientation, tracking course prework, and managing  student data management tools.

- Created and implemented social instances to encourage community building and networking for over 100 students.

Mar 2016 — Oct 2016

Phuket, Thailand

Thanyapura Sports Resort  - Marketing Manager

As the manager of the marketing department, I established the yearly marketing calendar for promotions of products and services. I maximized efficiency in all marketing operations through communication, systemization and agility. 

- Collaborated with all department executives (Health & Wellness, Sports, Food & Beverage, Hotel, Sales) to develop product packages and promotions.

- Created efficient systems and processes for marketing asset production and inbound communication, including marketing briefs, media buying plans and newsletters.

-  Established yearly marketing and promotions calendar. Maximized efficiency in all marketing operations through communication, systemazation and agility.

- Managed marketing campaigns and asset production from concept, strategy, to distribution.

Jul 2014 — Feb 2016

Los Angeles, CA

CARO MARKETING - PR & Events Manager

In this role, I built communications strategies that increased brand awareness for clients through editorial visibility, influencer marketing, and events. I cultivated relationships with fashion and lifestyle writers, editors, producers, stylists, and influencers. 

- Managed client relationships and cultivated relationships with fashion and lifestyle writers, editors, producers, stylists and influencers.

- Achieved key press for fashion and accessory clients, including New York Times, Vogue.com, WWD, LA Canvas, Real Simple, and WhoWhatWear. 

- Produced events and created engaging content on company social media channels.

Apr 2019 — Aug 2019 // Atlanta, GA

In this dual role, I worked closely with the team to implement and optimize our clients’ digital strategies. I managed client relationships and strategic plan for projects to ensure timely updates, monitoring and adapting as needed.

- Managed 6 client relationships and strategic planning for projects to ensure timely updates, monitoring and adapting as needed.

- Worked closely with the Marketing Director to implement and optimize digital marketing strategies, tactics and deliverables.

- Managed 3 website launch and branding projects from concept to post-launch quality assurance.

- Supported clients on managing technical marketing tools like Wordpress, Pardot (for email marketing), Kevy, Shopify, Mailchimp, and Landing Lion. 

Makeswift (Landing Lion)

Marketing Manager

Oct 2017 — Feb 2019 // Atlanta, GA

As the first full-time marketing hire, I developed a strong understanding of customer challenges and needs by serving as the first point of contact for platform support. With this knowledge, I created content and distributed them through digital channels.

- Served as dedicated point of contact for technical support; worked closely with the company’s CTO and engineering product teams to prioritize and resolve technical issues for customers.

- Responsible for translating customer feedback into product marketing content and product strategy.

- Maintained and contributed to the company’s support documentation to empower landing page builders to do their best work.

- Conducted in-person and video onboarding and training sessions for key accounts.

General Assembly

Student Experience Lead

Mar 2017 — Oct 2017 // Atlanta, GA

As the first point of contact for student concerns, I was responsible for student and course operations support. My goal was to consistently drive a positive experience for all incoming students. 

- Mediated conflict and diffused challenging situations as a point of escalation for any student and customer issues.

- Supported students with class launches by leading student orientation, tracking course prework, and managing  student data management tools.

- Created and implemented social instances to encourage community building and networking for over 100 students.

Thanyapura Sports Resort

Marketing Manager

Mar 2016 — Oct 2016 // Phuket, ThailandSRR

As the manager of the marketing department, I established the yearly marketing calendar for promotions of products and services. I maximized efficiency in all marketing operations through communication, systemization and agility. 

- Collaborated with all department executives (Health & Wellness, Sports, Food & Beverage, Hotel, Sales) to develop product packages and promotions.

- Created efficient systems and processes for marketing asset production and inbound communication, including marketing briefs, media buying plans and newsletters.

-  Established yearly marketing and promotions calendar. Maximized efficiency in all marketing operations through communication, systemazation and agility.

- Managed marketing campaigns and asset production from concept, strategy, to distribution.

CARO MARKETING 

PR & Events Manager

Jul 2014 — Feb 2016 // Los Angeles, CA

In this role, I built communications strategies that increased brand awareness for clients through editorial visibility, influencer marketing, and events. I cultivated relationships with fashion and lifestyle writers, editors, producers, stylists, and influencers. 

- Managed client relationships and cultivated relationships with fashion and lifestyle writers, editors, producers, stylists and influencers.

- Achieved key press for fashion and accessory clients, including New York Times, Vogue.com, WWD, LA Canvas, Real Simple, and WhoWhatWear. 

- Produced events and created engaging content on company social media channels.

Skills & Software

Communications

• Customer Success

• Content Creation & Writing

• Landing Page Design

• Email Marketing

• Social Media Marketing

• Press Releases

Strategy

• Competitive Analysis

• Content Strategy & Experimentation

• Media Relations

• Event Planning

• Project Management

• Branding

Tools

• Wordpress

• Shopify

• Landing Lion

• Squarespace

• Adobe Photoshop

• Asana

• Intercom

• Calendly

• JIRA

• MailChimp

• Kevy

• Hubspot

Tools

• Wordpress

• Shopify

• Landing Lion

• Squarespace

• Adobe Photoshop

• Asana

• Intercom

• Calendly

• JIRA

• MailChimp

• Kevy

• Hubspot

Education

2014

Los Angeles Trade Technical College

A.S. in Fashion Merchandising